FENIX360 launches Streaming Reimagined with global music events

FENIX360 launched its “Streaming Reimagined” initiative with live music events across 13 countries and a new partnership with Gaana. The rollout centers on direct-to-fan tools, higher artist revenue shares and a wider push to reshape how creators earn from streaming.

Why it matters: - FENIX360 is pitching a different economics model for artists, with revenue tools designed to move more money directly to creators. - The company says the approach could help address an industry where most artists do not earn a sustainable living from streaming. - The rollout also expands FENIX360’s footprint ahead of a planned wider launch in Europe, the UK and the U.S.

What happened: - FENIX360 announced the global debut of “Streaming Reimagined” on August 25, 2026, alongside a series of live music events streamed on the FENIX360 app. - The launch started in New York City with FENIX360’s partnership in the inaugural Wonder Games in Times Square, produced by Wonderama. - The event was hosted by David Osmond with actress and social media creator McKenzi Brooke. - The celebration included live music, esports exhibitions, creator showcases and a video announcement from Mumbai. - The Mumbai message marked the official debut of Streaming Reimagined at India’s All About Music conference.

The details: - In Mumbai, FENIX360 and Gaana will unveil a new in-app artist social feed and monetization tools. - The Gaana rollout is the first phase of a direct-to-fan integration planned for Q4 2026. - The partnership gives creators access to Gaana’s audience of more than 40 million monthly visitors across 20+ regional languages. - On August 27, artists from 13 countries will perform in a coordinated global showcase streamed from Mumbai, New York, Los Angeles, Nashville, Munich, Tokyo, Rome, Melbourne, Singapore, Sweden, Jamaica, Costa Rica and Zimbabwe. - The broadcast will include a special video and song release from Ricky Kej, a three-time Grammy Award-winning composer. - FENIX360 says the standalone app pays artists 70% or more of all revenue, including advertising. - Artists can earn through advertising, commerce, streaming, subscriptions, merch, tickets, collectibles, NFTs and private sessions in one app. - FENIX360 offers custom app and website builders, geo-targeted fan notifications, unified social-media management, touring tools and marketing utilities. - The platform also lists six patent-pending AI systems: AI4AI, GigBooker, Harmony AI, InstApp, TourBooker and RPM. - FENIX360 is headquartered in Singapore. - The company has recruited more than 7,000 artist ambassadors. - FENIX360 is targeting a worldwide rollout across Europe, the UK and the U.S. - The company also plans additional distribution partnerships. - FENIX360 is targeting a NASDAQ listing in 2027. - The August 27 global streaming event will raise donations for Teen Cancer America, Creative Visions and Share and Care. - On Monday, August 31, FENIX360 will introduce the FENIX360 Artist Trust, chaired by Harvey Goldsmith CBE. - The Artist Trust is intended to support artists and charities.

Between the lines: - FENIX360 is framing the launch as a direct challenge to standard streaming payouts, which the company says can be as low as $0.003 per stream. - The company’s message is that creators should own more of their distribution and data rather than rely on middlemen. - The mix of live events, fan tools and charitable tie-ins suggests FENIX360 is trying to build both an artist platform and a consumer-facing brand at the same time.

What's next: - FENIX360 and Gaana are expected to continue the direct-to-fan rollout in Q4 2026. - The August 27 broadcast will expand the campaign’s visibility across multiple cities and audiences. - The Artist Trust launch on August 31 will add a new philanthropic arm to the platform’s creator strategy. - FENIX360 says further international expansion and a future U.S. market listing remain in development.

The bottom line: - FENIX360 is using a global concert rollout to sell a bigger bet: streaming can pay artists more if the platform owns more of the relationship with fans.