Avery Dennison launches new paint protection film range in ASEAN

Avery Dennison has rolled out a new paint protection film lineup across ASEAN, targeting heat, humidity and daily wear with self-healing, stain-resistant and high-scratch-resistance features. The expansion is aimed at vehicle owners, installers and dealerships as demand grows for long-term paint preservation and customization.

Why it matters: - The new paint protection film range is designed for ASEAN conditions, where heat, humidity and heavy driving can accelerate paint damage. - The launch gives car owners and installers more options for long-term paint preservation, from full-vehicle coverage to targeted protection on high-wear areas. - Avery Dennison is positioning the lineup as a premium aftermarket solution with warranties that run as long as 12 years.

What happened: - Avery Dennison launched an expanded Paint Protection Film series across ASEAN. - The lineup includes PPF Xtreme Plus, PPF Xtreme, PPF Ultima Plus and PPF Ultima. - The films are engineered with enhanced polyurethane and are built to outperform industry standards. - The release is aimed at vehicle owners, installers and dealerships in the region.

The details: - The films feature self-healing properties that reduce light scratches over time. - The surfaces are stain-resistant and designed to repel everyday contaminants. - The films are built for high scratch resistance to protect paintwork from daily driving wear. - The products are virtually invisible on the vehicle surface. - Finishes include gloss, satin and XL gloss. - The range supports both full-car coverage and targeted protection for bonnets, bumpers, mirrors and fenders. - Warranty coverage varies by series, with terms ranging from 7 to 12 years. - Avery Dennison said the product development reflects years of research and development guided by its materials science heritage. - The company said its manufacturing approach covers the top coat, adhesive system and overall installability. - The new PPF series is backed by Avery Dennison's Certified Installer network and warranty support. - Installers receive training and resources to support consistent results. - The company said more information and product samples are available at More information.

Between the lines: - Avery Dennison is trying to sell more than a film product. The company is bundling technology, warranty support and installer training into a broader aftermarket ecosystem play. - The launch also signals a push into a market where personalization and paint preservation are becoming more important purchase drivers. - The company's messaging suggests it wants to compete on durability and trust, not just appearance.

What's next: - Installers and dealerships across ASEAN are likely to use the new series as a premium upsell for customers seeking paint protection. - Avery Dennison is expected to lean on its certified installer network to expand adoption and maintain installation quality. - Demand will likely track continued interest in vehicle personalization and long-term exterior protection across the region.

The bottom line: - Avery Dennison is broadening its ASEAN automotive protection offer with a tougher, longer-warranty PPF lineup built for local driving conditions.